Bénédicte di Geronimo named Martinique Tourism Commissioner

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Bénédicte di GERONIMO, Martinique Tourism Commissioner
Press release



New York | October 12th, 2021 – The Martinique Tourism Authority has named Mrs. Bénédicte di GERONIMO, as the new Tourism Commissioner of the island.

With managerial experience in the economic sector, the 43-year-old Tourism Commissioner, a bank Senior Executive and graduate of the University of la Sorbonne in Paris, is already working to reduce the impact of the pandemic on Martinique's tourism economy.

"My priority is to have Martinique strive more than ever for Excellence! With the support of our Private Sector, we will put our Hospitality, our Culture, our Heritage and our People in the forefront of our offer and positioning, said Mrs, Bénédicte di Géronimo, Martinique Tourism Commissioner. She went on saying “I want to thank each of you travel advisors for your trust and support. The whole island is looking forward to welcoming your clients with open arms."

As many other destinations, Martinique is currently going through an unprecedented situation caused by the pandemic which deeply affected the travel industry. As new Tourism Commissioner of the island, Bénédicte di GERONIMO is making her top priority of supporting all the actors of the industry. Along with the local population, she shares the goal of welcoming our visitors in total safety for all.

Mrs. di Géronimo will persue and boost the air and cruise strategies implemented in the US, while keeping at the heart of her mission well being of the people.


Press contacts:

Martinique Tourism Authority USA
Géraldine Rome
Communication Coordinator

Atout France
Marion Fourestier
Director of Communications

About Martinique | us.martinique.org The French Caribbean Island of Martinique is also known as the Isle of Flowers, The Rum Capital of the World, the Birthplace of coffee in the New World, The Isle of the Famed Poet (Aimé Césaire) – Martinique ranks among the most alluring and enchanting destinations in the world. As an overseas region of France, Martinique boasts modern and reliable infrastructure – roads, water and power utilities, hospitals, and telecommunications, services all on par with any other part of the European Union. At the same time, Martinique’s beautifully unspoiled beaches, volcanic peaks, rainforests, 80+ miles of hiking trails, waterfalls, streams, and other natural wonders are unparalleled in the Caribbean, so visitors here truly get the best of both worlds. The currency is the Euro, the flag and the official language are French, but Martinique’s character, cuisine, musical heritage, art, culture, common language, and identity are of a distinctly Afro-Caribbean inclination known as Creole. It is this special combination of modern world conveniences, pristine nature, and rich heritage that has earned for Martinique several notable distinctions in recent years. Hot off the press: In September 2021, Martinique’s exceptional biodiversity was recognized by UNESCO, which added the entire island to its World Network of Biosphere Reserves. The destination was named the world's top emerging destination by TripAdvisor for 2021. In late 2020, Martinique’s traditional Yole Boat was added to UNESCO’s Intangible Cultural Heritage List and the Isle of Flowers also earned Silver honors in Travel Weekly’s 2020 Magellan Awards as an Art & Culture Caribbean Destination. In December 2019 and for the second year in a row, Martinique was named “Culinary Capital of the Caribbean” by the Caribbean Journal. The island was also recognized in January 2019 by OprahMag.com and in first place in their list of “The 19 Best Winter Getaways.” Martinique was also featured in the Caribbean Journal’s Best Caribbean Islands to visit in 2019. Martinique has also been featured in Travel + Leisure and the New York Time’s “52 Places to go in 2018.”

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Marion Fourestier
Atout France-The France Tourism Development Agency