Paris, France, August 6, 2018 - Trainline, Europe’s leading train and bus app, announces the launch of an unprecedented partnership with Atout France, the France Tourism Development Agency. This alliance aims to highlight train travel as an ideal means of transportation in France, and to promote in its first joint USA campaign, the towns and cities of the Côte d’Azur, France and Nouvelle Aquitaine regions to American travelers.
Atout France is the sole national organization responsible for the development and marketing of tourism to France. The agency has an active partnership policy to strengthen the promotion of French destinations and regions to international travelers. By becoming a partner, Trainline will work closely with the U.S. office of Atout France to co-develop consumer campaigns.
Trainline and Atout France in the U.S. will launch two online marketing campaigns starting August 2, 2018 to promote access by train to legendary Côte d’Azur towns like Nice, Cannes, Antibes and Saint-Raphaël and the Nouvelle Aquitaine’s renowned cities of Bordeaux and Rochefort to US travelers, as well as to the Cognac region. These regions are rated among the most popular by users of Trainline, as shown by one of their recent studies on the top 10 French destinations for international tourists this summer. Avignon, Nice, and Bordeaux occupy the first three places in the ranking, with American travelers representing the largest segment of booked tickets to Avignon.
"I am delighted that Trainline is partnering with Atout France, as this partnership aligns with our desire to support the French Government's policy to develop sustainable tourism. Together, we will highlight the simplicity of traveling by train in France for international travelers to the Côte d’Azur France and Nouvelle Aquitaine regions" explains Audrey Détrie, France and Benelux Director of Trainline.
"We are very happy to count Trainline as an Atout France partner. Their expertise in the sale of train and bus tickets in Europe can only be beneficial for American and international tourists visiting France. Indeed, the app allows travelers to book their tickets as simply as possible, offering a convenient and eco-friendly way to visit France and its regions" concludes Christian Mantei, CEO of Atout France.
Côte d’Azur with Trainline Campaign——Nouvelle Aquitaine with Trainline Campaign
ABOUT TRAINLINE
Trainline is Europe’s leading train and coach app. We work with 183 rail and coach companies to offer our customers travel to thousands of destinations in and across 37 countries. Our aim is to bring together all rail, coach and other travel services into one simple experience so customers can get the best prices and smart, real time travel information on the go.
ABOUT ATOUT FRANCE
Atout France, the France Tourism Development Agency, is the sole national organization responsible for the development and promotion of tourism to France. As an association of public and private interests, Atout France is charged with supporting tourism to France and assisting its partners internationally through its network of offices in around 30 countries. Atout France is also responsible for assisting regions, counties, towns and cities in the development and modernization of their tourism assets, as well as for administering France’s new hotel rating system.
PRESS CONTACTS
TRAINLINE PRESS CONTACT
Rumeur Publique
Yohan BISSON – 01 55 74 84 99 / 06 62 29 55 73
Aurore DUPUY – 01 55 74 52 46 / 06 78 52 70 97
trainline@rumeurpublique.fr
ATOUT FRANCE PRESS CONTACT
Marion Fourestier, Director of Communications
Tel: 212-745-0967
marion.fourestier@atout-france.fr