FOR IMMEDIATE RELEASE
NEW YORK, NY, NOVEMBER 26 – The city of Bordeaux is happy to announce the Bordeaux Center for Wine and Civilizations, set to open in 2016. An interdisciplinary center evoking history, geography, the life sciences, ethnography, literature, philosophy and the arts, the museum aims to promote a better understanding of both present and future challenges facing the wine industry.
It will also showcase wine civilizations throughout the world, revealing the links between wine and the imaginary, and will share the refinement and art de vivre that epitomize wine culture. A place of discovery and experimentation, Bordeaux Center for Wine and Civilizations will also be a way to democratize science and culture, with the role of promoting and passing on research and disseminating knowledge to the general public.
The creation of the Bordeaux Center for Wine and Civilizations will bolster the city's image around the world as a major tourist destination. According to provisional studies, the museum is likely to attract at least 425,000 visitors a year, from both France and abroad. Set in the heart of Bordeaux, this innovative facility will be an international showcase for the surrounding wine areas. The wine tourism hub integrated into the project will potentially help prolong the stay of tourists and diversify the city's existing offerings.
Please see the link to the complete press release below for further information.
