Atout France Launches 2015 Fall for France Campaign in Top French Cities


Atout France, the French Tourism Development Agency, has selected fashion photographer Braden Summers for its latest tourism marketing campaign, Fall for France. Summers and his team will travel to select "Top French Cities" for a unique, traveling photo exposé that will capture the “romantic” and ethereal spirit of France in a highly artistic way. The campaign will first be shot in Poitiers, before continuing to Nice, Marseille, Dijon and Reims. Summers will publish two photos from his shoots in each of the Top French Cities. Simultaneously, notable bloggers Leah Walker of, and Haleigh Walsworth of, will provide exclusive behind the scenes footage via a live feed on a special Atout France landing page. Users of social media and fans of France can engage in the action on Instagram, Facebook and Twitter through correlating hashtag for each Top French City (#travelpoitiers, #travelnice, #travelreims, #travelmarseille, #traveldijon). Additionally, a main hashtag of the Fall for France Campaign trip will be #TopFrenchCities. Enter to win a three-night stay in Marseille at InterContinental Marseille. This campaign was made possible by RailEurope and Galeries Lafayette.


Genevieve Timmis
Atout France