FOR IMMEDIATE RELEASE
120,000 Copies Will Be Distributed in the US, China, Brazil and Russia
NEW YORK, October 11, 2013 – Christian Mantei, Director General of Atout France, the France Tourism Development Agency and Cyrille Duval, President and Director General of French magazine Le Point signed an agreement to develop the magazine Le Point – Rendez-Vous en France, which features the best of tourist destinations in France. With special sections dedicated to fashion, artisanal products, cuisine, lodging and culture, the magazine aims to highlight France as a modern and innovative tourism hot spot while also showing the country’s dedication to its unique savoir-faire, traditions and heritage. In the US, 50,000 copies of the magazine will be distributed with 40,000 copies included in Travel + Leisure. The first edition in 2014 will include an exclusive interview with Jean-Paul Gaultier.
Dedicated to developing their international presence, the partnership of Atout France and Le Point is emblematic of the two organizations' commitment to deepening the global community’s knowledge of traveling in France as well as maintaining high editorial standards. With plans for long-term growth and expansion into other countries, both Atout France and Le Point bring their expertise in the domains of editing, content, market knowledge and distribution. The magazine will be translated into the four languages of its current target markets and will also hold an inaugural event in each country to celebrate its launch.
Christian Mantei states, “This fruitful partnership will show travelers that France is teaming with cutting-edge and unique attractions. Our rich heritage, craftsmanship, culture, gastronomy and wine will thus be highlighted in the American, Brazilian, Chinese and Russian markets where we have such high potential to further develop our ties.”
“This new publication reinforces the global dynamism of Le Point’s brand, which first expanded internationally in April 2013 with the culture and art de vivre magazine Le Point – Caijing, written in Chinese and distributed in China and Europe in association with the Chinese group SEEC Media” says Cyrille Duval.
Le Point - Rendez-vous en France. Annual publication - 68 pages, perfect binding - Format : 205 X 265 mm - Total circulation: 120,000 copies including: USA: 50,000 copies - China: 20,000 copies - Brazil: 30,000 copies - Russia: 20,000 copies
About Atout France
Atout France, the France Tourism Development Agency, is the sole national organization responsible for the development and promotion of tourism to France. As an association of public and private interests, Atout France is charged with supporting tourism to France and assisting its partners internationally through its network of 35 offices in 32 countries. Atout France is also responsible for assisting regions, counties, towns and cities in the development and modernization of their tourism assets, as well as for administering France’s new hotel rating system.
About Le Point
The most dynamic news magazine in France with a 35% growth rate for the past twelve years, Le Point sells 412,000 copies per week (source OJD 2012) and drew two million readers in 2012.
With a steady growth rate over the past couple of years, LePoint.fr received 4,465,000 unique visitors for May 2013 (source Médiamétrie//Netratings) as well as 5,204,685 visitors on its iPhone, Android and Blackberry apps in June 2013 (source OJD).
