Martinique: Virtually Yours!

Martinique Travel Show May 18 to 20
Saint-Pierre, Martinique
Chef Guy Ferdinand - Le Petibonum beachside restaurant in Le Carbet
Yoles Boats in Bay of Fort-de-France, Martinique
Statue at the Habitation Clement, Martinique
Martinique logo
Press release

FOR IMMEDIATE RELEASE

New York, April 12, 2021 - The Martinique Tourism Authority is organizing the Martinique Travel Show (MTS) from May 18 to 20, the first ever 100% virtual international trade show in Martinique for travel industry players.

Highly innovative and interactive, the MTS will allow national and international travel professionals including tour operators, travel agents, and the trade and consumer press to learn about the latest destination developments and news. It will also be a unique moment for American travel professionals to meet one-on-on with Martinique suppliers.

Registration for travel professionals will open April 12 @ martiniquetravelshow.com.

Visitors will be invited to explore a whole virtual universe. For the one-on-one meetings visitors and exhibitors will be able to create their own personal avatars to meet «in person » at the virtual booths or just «drop in» at one booth or another. They will be free to « visit » four virtual worlds: the world of Rum, Yole sailboats, Gastronomy & the city of Saint-Pierre, Martinique former capital. There will also be actual press rooms.

A 100% virtual first for Martinique

With about fifty exhibitors expected, the MTS will be a crossroad of exchanges and business opportunities via an interactive platform, in which visitors will be able to better understand the products and developments of the Martinique destination.

In addition to the individual meetings, several conferences and seminars moderated by guest experts and speakers will be programmed both in French and in English. The Martinique Travel Show will close with an awards ceremony - the Martinique Tourism Awards - to honor and salute the efforts of leading island professionals and the products they offer, especially in these challenging times.

A not to be missed event

“This virtual trade show is of paramount importance in our strategy targeting the North American market. Our recent recognition by UNESCO and Tripadvisor, among others, confirms our efforts to anticipate the grand return of travel and we stand ready to welcome our future visitors in the best possible conditions," said Karine MOUSSEAU, Tourism Commissioner of the Martinique Tourism Authority

With the special participation of several public figures of national and international stature, the MTS will be the must-attend event for the tourism industry in Martinique.

A detailed program of the three-day event will be available soon and a press conference will be held on Wednesday, May 12. More details to follow.

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Source : Martinique Tourism Authority

For information and interviews:

MARTINIQUE TOURISM AUTORITY
Géraldine Rome
Communications Coordinator
geraldine.rome@atout-france.fr

ATOUT FRANCE
Marion Fourestier
Director of Commnications
marion.fourestier@atout-france.fr

ABOUT MARTINIQUE (us.martinique.org)
The French Caribbean Island of Martinique is also known as the Isle of Flowers, The Rum Capital of the World, the Birthplace of coffee in the New World, The Isle of the Famed Poet (Aimé Césaire) – Martinique ranks among the most alluring and enchanting destinations in the world. As an overseas region of France, Martinique boasts modern and reliable infrastructure – roads, water and power utilities, hospitals, and telecommunications, services all on par with any other part of the European Union. At the same time, Martinique’s beautifully unspoiled beaches, volcanic peaks, rainforests, 80+ miles of hiking trails, waterfalls, streams, and other natural wonders are unparalleled in the Caribbean, so visitors here truly get the best of both worlds. The currency is the Euro, the flag and the official language are French, but Martinique’s character, cuisine, musical heritage, art, culture, common language, and identity are of a distinctly Afro-Caribbean inclination known as Creole. It is this special combination of modern world conveniences, pristine nature, and rich heritage that has earned for Martinique several notable distinctions in recent years. Hot off the press: Martinique named the world's top emerging destination by TripAdvisor for 2021. In late 2020, Martinique’s traditional Yole Boat was added to UNESCO’s Intangible Cultural Heritage Listi and the Isle of Flowers also earned Silver honors in Travel Weekly’s 2020 Magellan Awards as an Art & Culture Caribbean Destination. In December 2019 and for the second year in a row, Martinique was named “Culinary Capital of the Caribbean” by the Caribbean Journal. The island was also recognized in January 2019 by OprahMag.com and in first place in their list of “The 19 Best Winter Getaways.” Martinique was also featured in the Caribbean Journal’s Best Caribbean Islands to visit in 2019. Martinique has also been featured in Travel + Leisure and the New York Time’s “52 Places to go in 2018.”

Click here for the latest on the island’s COVID situation and here for its sanitary protocols.

Contact

Marion Fourestier
Atout France-The France Tourism Development Agency