Atout France
Paris rooftops
Press release

Atout France, the France Tourism Development Agency and its 27 partners* will be exhibiting at IMEX September 10-12, 2019. The France Booth, booth #B3629, will be well represented, featuring DMCs, transportation companies, top flight hotels and French destinations.

Atout France’s newly appointed CEO, Caroline Leboucher, will be in attendance and will present the latest news and events that will take place in France in 2020 and beyond.

“We are very excited to have our new CEO in attendance along with our partners. With Paris #1 on the ICCA ranking for global meetings, France has a long tradition of creating and attracting international events such as the Paris Air Show, the Cannes Film Festival or more recently the 2018 Ryder Cup and the 2024 Olympics on the horizon,” said Anne-Laure Tuncer, Director USA of Atout France. Ms. Tuncer added: “France has a number of exciting events in 2020 which will foster new infrastructure, facilities and services which will benefit the MICE industry”.

Appointments are still available with most partners to meet at the France booth #B3629, including the first company to introduce boat river cruises on the Seine, the Bateaux-Mouches, fine hotels such as Le Meridien Nice & Monaco, Renaissance Paris La Défense, The Gate Collection, Groupe Barrière, venues such as VIPARIS, Prestige Sodexo, event specialists such as Ikebana and Phenix Events South of France and Monaco, and convention bureau of Nice, Strasbourg and Marseille.

During the 3-day show, Atout France and its partners are also hosting several happenings. Main events will include:

Tuesday, September 10 at 12:45 p.m.: Atout France CEO Caroline Leboucher hosts a press conference on Creating Opportunities for the Meeting Industry.

Wednesday, September 11 at 8:00 a.m.: the Atout France—Monaco sponsored breakfast will also feature 17 other French partners at Bouchon (patio inside the Venetian).

Wednesday, September 11 at 5:30 p.m: France Happy Hour at the booth #B3629.

*This year Atout France brings 27 partners which include a strong Paris contingent: VIPARIS, Paris Marriott Rive Gauche Hotel & Conference Center, Paris Marriott Opera Ambassador, Westin Paris-Vendome, The Gate Collection, InterContinental Paris - Le Grand, Paris Convention Bureau, Bâteaux-Mouches, Paris Key, Renaissance Paris La Défense, Prestige Sodexo.

Regional partners that clients will also be able to meet with: Rail Europe, Cannes CVB, Le Meridien Nice & Monaco, Nice CVB, InterContinental Hotel Group (Bordeaux, Marseille, Lyon), Air France, France Connection, Groupe Barrière, Ikebana, Marseille CVB, Phenix Events South of France and Monaco, Strasbourg CVB and Terre Blanche Hotel Spa Golf Resort.


Atout France, the France Tourism Development Agency, is the sole national organization responsible for the development and promotion of tourism to France. As an association of public and private interests, Atout France is charged with supporting tourism to France and assisting its partners internationally through its network of offices in around 30 countries. Atout France is also responsible for assisting regions, counties, towns and cities in the development and modernization of their tourism assets, as well as for administering France’s new hotel rating system.


Marion Fourestier
Atout France-The France Tourism Development Agency