Atout France appoints new CEO

Press release

Caroline Leboucher was recently appointed CEO of Atout France, the France Tourism Development Agency by Jean-Yves Le Drian, Minister for Europe and Foreign Affairs, at the Inter-ministerial Committee for Tourism meeting this May. Ms. Boucher had been recommended by Atout France’s Board of Directors, chaired by its President, Christian Mantei.

A former student of the École Polytechnique with a Masters in engineering, Caroline Leboucher began her career in telecommunications in 1995, before moving on to the European Commission two years later, where she became Head of the ITEC sector at the Inter-ministerial Committee for European Affairs. In 2001, Ms. Boucher joined the Prime Minister’s office as Technical Advisor for Industrial Affairs.

After holding senior positions in the Ministries of the Economy, Industry and Employment and of Agriculture and food industry, she became Deputy Chief Executive Officer of the Agency for International Investments, in charge of fostering and supporting international industrial and financial investments in France. In 2015, when Business France was created, she was appointed Deputy Chief Executive Officer in charge of international investments.

Caroline is Knight of the National Order of Merit* and Commander of the Order of Agricultural Merit.**

*Chevalier de l'ordre national du Mérite

**Commandeur de l’ordre du Mérite agricole


Atout France, the France Tourism Development Agency, is the sole national organization responsible for the development and promotion of tourism to France. As an association of public and private interests, Atout France is charged with supporting tourism to France and assisting its partners internationally through its network of 32 offices in 29 countries throughout the world. Atout France is also responsible for assisting regions, counties, towns and cities in the development and modernization of their tourism assets, as well as for administering France’s new hotel rating system.


Marion Fourestier
Atout France-The France Tourism Development Agency