The 2023 Rugby World Cup Slogan is Unveiled

Press release


PARIS, FRANCE – November 16, 2018 – Lace up your cleats and grab your favorite team jersey to get ready. The organizers of the 2023 Rugby World Cup have introduced their new slogan: We Are Rugby # WeAre2023! The 10th occurrence of the event will take place in France from September 8-October 21, 2023.

10 host cities across the country including ‘Top French Cities’ such as Bordeaux, Lillle, Nantes, Nice, Marseille, St. Etienne and Toulouse, will take part in the competition and surrounding festivities spread across 45 days. 450,000 international visitors are expected to attend. 2023 marks the 200th anniversary of rugby’s inception and the sport continues to grow in popularity. In fact, the most recent Rugby World Cup held in 2015 was the most watched in history in over 209 countries.

Echoing this growing popularity, the slogan #WeAreRugby aims to reflect the cohesive and diverse communities of both the 19 participating nations and teams as well as the inhabitants of the host cities and the visitors.

About Top French Cities -

Top French Cities is an association of 29 cities, from regional capitals like Bordeaux to important towns like Avignon and Versailles. They are perfect for young travelers, families and anyone else looking for fun and authentic French experiences that will fit their budget. Most of these cities are university towns with a youthful atmosphere, but all of them reflect the heritage and distinctive flavors of the regions to which they belong. Many are forward-looking too, with historic buildings repurposed to house contemporary art and activity centers like Les Docks in Marseille. Many have created or integrated new, modern museums to contrast with their classical, architectural heritage, like in Nimes, where the cutting-edge Museum of Roman Civilization (Musée de la Romanité) is located across from the historic Roman amphitheater, or in Nantes, where whimsical mechanical creatures are being created, or in the UNESCO World Heritage Site concrete city of Le Havre.


Marion Fourestier
ATOUT France
825 3rd Ave
29th Floor
New York, 10022
United States