Atout France & Partners Return to IMEX

Atout France Logo
Press release

For Imediate Release

The France Convention Bureau of Atout France, the France Tourism Development Agency accompanied by 15 partners will be exhibiting at IMEX Las Vegas November 9-11, 2021. The France Pavilion, booth E0509, will be well represented, featuring the national carrier Air France, DMCs, top hotels & hotel groups and two French destinations—Paris & the Paris Region.

This year’s partners are: Air France, the Paris Convention & Visitors Bureau and the Paris Region Tourist Board the hotel groups Barrière, Pullman & MGallery Paris plus individual high-end accommodations, including the Hôtel Martinez Cannes, the Hyatt Regency Paris Etoile, Le Meridien Etoile & The Westin Paris – Vendôme. Featured DMCs are France Connection, Lafayette French Riviera, Lafayette Group and Paris Key DMC, and the venue management companies VIPARIS and GL events.

This edition’s main France events:

Wednesday, November 10 at 8:00 a.m.: the Atout France—Monaco sponsored breakfast that will also feature 17 other French partners at Rivea (Ducasse) located at the top of the Delano hotel.

Wednesday, November 10 at 5:00 p.m: Wine tasting experience on the France booth #E0509, sponsored by, to celebrate the creation of the SITE France Chapter.

“We are very excited to participate in this first in-person IMEX since the start of the pandemic,” said Anne-Laure Tuncer, Director USA of Atout France. “I would also like to point out that during this whole challenging period for our respective travel industries and their professionals, the French Government offered very strong support to France’s Travel Industry through a hefty 37 billion Euros of financial aid to employees and companies alike. So it follows that everyone is ready to go and open for business. Last but not least we will keep you informed on the details of a new 5-year plan for France tourism that was just announced November 4 by French President Emmanuel Macron.”

With Paris #1 on the ICCA ranking for global meetings and Cannes just named “Europe’s Best Destination for Festivals and Events,” France has a long tradition of creating and attracting international events. Among them are the Paris Air Show, the Cannes Film Festival or the 2018 Ryder Cup. On the horizon are Vivatech, Europe’s biggest start-up and tech event mid-June 2022, the 2023 Rugby World Cup to be hosted in 9 cities and the Paris 2024 Olympics.

Conventions, seminars and incentives can also be built around significant new developments in France in 2021 and 2022. Paris saw the opening in 2021 of the Bourse de Commerce | Collection Pinault, the rebirth of La Samaritaine Department Store and the inauguration of the stunning Hotel de la Marine. In 2022, just one hour by high-speed train in the lesser-known city of Lens in Northern France, The Louvre Lens—the first regional annex of the Louvre Museum in Paris, will mark its 10th anniversary with two major exhibits: Rome from April 6 to July 25, 2022 and Hieroglyphics from September 28, 2022 to January 16, 2023. Burgundy’s Capital, Dijon, will welcome in April the Cité Internationale de la gastronomie et du vin and the ancient but innovative city of Marseille will welcome in June a replica of the remarkable underwater prehistoric cave known as the Grotte Cosquer—housed in La Villa Méditerranée, the ultra-contemporary edifice on the historic harbor.


Marion Fourestier
Atout France-The France Tourism Development Agency