FOR IMMEDIATE RELEASE

PARIS – 30th January 2015

Generator Paris is a Revolutionary Concept and an Affordable Option For Stylish Travelers in the City of Light

A new concept of contemporary, stylish, yet affordable lodging has arrived in the heart of Paris’ hip 10th Arrondissement. This February, Generator, the brand that seeks to update the European hostel category with attractive, urbane hostels, has opened its largest property to date with 920 beds across 198 rooms.

Rooms range from en-suite shared rooms from €25 per bed, to private rooms starting at €98 per room. There are even premium twins on the 8th floor with private balconies overlooking the treetops of Place du Colonel Fabien. “Facing other European cities lodging offers and young travelers’ needs, who look for comfort and mid-priced accommodations, Generator wants to act as a facilitator for the trusts and wishes to help the Parisian tourism industry,” said Carl Michel, Generator’s Executive Chairman. “However affordable, centrally located accommodation has always been in short supply. With its 916 beds, Generator Paris will allow visitors to see and experience the best of the city. Our continued emphasis on expanding to iconic locations and cultivating local relationships has been a key focal point for us as we enter Paris. Our customer philosophy is firmly anchored in providing guests with an authentic experience in each of our cities and we proudly welcome Paris as our 10th location.”

A lodging solution that caters to the needs of savvy travelers, the Generator Paris, evolves the hostel concept into a lifestyle experience for discerning visitors who want to explore Paris affordably, yet without sacrificing quality and comfort. On-premise cuisine offerings range from traditional French plates to artisan sandwiches, burgers and salads. A full menu of cocktails, French wines as well as local beer from Galia, are available at the restaurant.

“With a shift in values among modern travelers, the micro-chic hotel category is becoming increasingly popular,” said Josh Wyatt, Generator’s Chief Strategic Officer. “We’ve seized the opportunity to reinvent the hostel experience by making design, style and personal service more accessible to a wide population. This is a major step in the further global expansion of our brand.”

“Gen Paris” has a unique design that emphasizes the importance of public areas. Designed by DesignAgency, under the supervision under the supervision of Generator’s Creative Director Anwar Mekhayech, the property includes a welcoming lobby, a vibrant bar, a restaurant with garden-facing veranda, a spacious chill out area, and a spectacular rooftop terrace with sunset views of Montmartre and Sacré Coeur. The interiors capture the romance of the locale, with settings that offer a subtle cinematic Parisian experience.

“We have also developed our staff to be well connected into the local cultural scenes – whether fashion, art or music,” explained Mekhayech. “The local area around the Canal St. Martin in the 10th arrondissement is increasingly seen as a bohemian and vibrant part of the city with a long tradition of welcoming visitors. We are excited to be a part of the neighborhood.”