Martinique named #1 emerging destination by TripAdvisor

Anses d'Arlets
Martinique Carnival
Diamant Rock
Martinique Tourism Authority
Press release


Martinique named the world's top emerging destination by TripAdvisor for 2021

New York (January 26, 2021) – TripAdvisor has announced today that the French Caribbean Island of Martinique was named the world's top emerging destination in 2021. The well-known travel review site published today the winners of its annual Travelers’ Choice ®Best of the Best Awards for Destinations, and Martinique has won the first place in their prestigious “Emerging Destinations” category.

Followed respectively by Panama City Beach in Florida, US and Armacao dos Buzios, Brazil; Martinique is the only Caribbean island listed among the Top 10 in the list.

This distinction is a real recognition for the island since the Emerging Destinations list is based on spots around the world that travelers are saving on TripAdvisor.

Due to the global pandemic which has heavily impacted the travel industry in 2020, traveling to the Island of Flowers has been—same as mainland France—closed to non-EU visitors. But the best-kept secret French Island is more than ever on the radar of the US travelers, as their next choice of destination. “Martinique being named the world's top emerging destination by TripAdvisor for 2021 reflects the many wonders of the island along with the richness of its culture and the warmth of its people, said François Baltus-Languedoc, CEO of the Martinique Tourism Authority. Along with all the stakeholders from the public and private sector, we are strongly committed to pursuing our strategic efforts in the US. This exciting news couldn’t have come at a better time, and we look forward to welcoming our American friends.”

For travelers who wants an unforgettable experience, the French Caribbean Island of Martinique has so many things to offer: from strolling along the Bay of Fort-de-France (a member of the Club of the Most Beautiful Bays in the World) taking a dive in its crystal clear waters, discovering the traditional Yole Boat recently listed among the UNESCO’s World Cultural Heritage, or tasting the most prestigious A.O.C. rum in the world, to name just a few.

Press Contact

Martinique Tourism Authority Geraldine Rome

The French Caribbean Island of Martinique is also known as the Isle of Flowers, The Rum Capital of the World, the Birthplace of coffee in the New World, The Isle of the Famed Poet (Aimé Césaire) – Martinique ranks among the most alluring and enchanting destinations in the world. As an overseas region of France, Martinique boasts modern and reliable infrastructure – roads, water and power utilities, hospitals, and telecommunications, services all on par with any other part of the European Union. At the same time, Martinique’s beautifully unspoiled beaches, volcanic peaks, rainforests, 80+ miles of hiking trails, waterfalls, streams, and other natural wonders are unparalleled in the Caribbean, so visitors here truly get the best of both worlds. The currency is the Euro, the flag and the official language are French, but Martinique’s character, cuisine, musical heritage, art, culture, common language, and identity are of a distinctly Afro-Caribbean inclination known as Creole. It is this special combination of modern world conveniences, pristine nature, and rich heritage that has earned for Martinique several notable distinctions in recent years. Hot off the press: Martinique named the world's top emerging destination by TripAdvisor for 2021. In late 2020, Martinique’s traditional Yole Boat was added to UNESCO’s Intangible Cultural Heritage Listi and the Isle of Flowers also earned Silver honors in Travel Weekly’s 2020 Magellan Awards as an Art & Culture Caribbean Destination. In December 2019 and for the second year in a row, Martinique was named “Culinary Capital of the Caribbean” by the Caribbean Journal. The island was also recognized in January 2019 by and in first place in their list of “The 19 Best Winter Getaways.” Martinique was also featured in the Caribbean Journal’s Best Caribbean Islands to visit in 2019. Martinique has also been featured in Travel + Leisure and the New York Time’s “52 Places to go in 2018.”


Marion Fourestier
Atout France-The France Tourism Development Agency