The African Diaspora International Film Festival

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African Diaspora International Film Festival
Press release

Martinique takes center stage

The African Diaspora International Film Festival (ADIFF) will celebrate its 27th anniversary from Nov. 29 to Dec. 15 with over 60 feature length narratives and documentaries to be presented at Columbia University’s Teachers College, Cinema Village, MIST Harlem and The Museum of the Moving Image.

A major partner and official sponsor, the Martinique Tourism Authority/CMT USA is also supporting the Gala screening of “Jocelyne, mi tchè mwen | Jocelyne Béroard, at Heart|” during the festival, which takes place on Sunday, December 1st, 2019 at Teachers College, Columbia University, 6 pm. This musical documentary is about the life and career of Jocelyne Béroard, the group Kassav’s lead and sole female singer from Martinique; directed by filmmaker Maharaki, also from the Isle of Flowers. Jocelyne Béroard is one of the greatest icons of the Caribbean and African communities. Beyond having initiated a new musical movement called Zouk, she largely contributed to spreading its influence in the Caribbean and onto the global music scene. Ms. Béroard is the first Caribbean singer to earn a Gold record. Movie goers at ”Jocelyne, mi tchè mwen” will be invited for the cocktail reception with Creole delicacies sponsored by Rhum Clément and take place before the screening at 5pm.

Among the 8 female filmmakers at the festival, Maharaki, who is also a painter, started her career with award winning short films. After directing the artist Indrani in the music video ‘To The Other Side’, she has been regularly solicited to work on overseas productions, which led her to direct music stars such as Rihanna and Shontelle. Her return to feature films, the much anticipated VIVRE, was completed in 2013; it made the official selection of over 50 film festivals and won 11 awards over 9 months.

Jocelyne Béroard and Maharaki are in good company. Martinique is fertile soil to artists, writers of note like Jeanne Nardal, Frantz Fanon, Patrick Chamoiseau or Edouard Glissant, and pioneering producers and film directors such as Euzhan Palcy whose award winning feature films include Sugar Cane Alley and A Dry White Season. Perhaps most notable is famed native son Aimé Césaire, the internationally acclaimed poet, philosopher, politician who co-founded the movement known as negritude.

For those curious to experience first-hand the richness and depth of Martinique’s culture and its people American Airlines offers year-round service. The airline operates up to 7 non-stop flights weekly, from Miami International Airport to Aimé Césaire International Airport—Fort-de-France, Martinique, which is a convenient hub to connect to from Boston, New York and even Los Angeles.

For a detailed schedule of screenings and to purchase tickets visit

For more detail about the screening of Jocelyne, mi tchè mwen & cocktail reception click here


The French Caribbean Island of Martinique is also known as the Isle of Flowers, The Rum Capital of the World, the Birthplace of coffee in the New World, The Isle of the Famed Poet (Aimé Césaire) – Martinique ranks among the most alluring and enchanting destinations in the world. As an overseas region of France, Martinique boasts modern and reliable infrastructure – roads, water and power utilities, hospitals, and telecommunications, services all on par with any other part of the European Union. At the same time, Martinique’s beautifully unspoiled beaches, volcanic peaks, rainforests, 80+ miles of hiking trails, waterfalls, streams, and other natural wonders are unparalleled in the Caribbean, so visitors here truly get the best of both worlds. The currency is the Euro, the flag and the official language are French, but Martinique’s character, cuisine, musical heritage, art, culture, common language, and identity are of a distinctly Afro-Caribbean inclination known as Creole. It is this special combination of modern world conveniences, pristine nature, and rich heritage that has earned for Martinique several notable distinctions in recent years. Hot off the press: In January 2019 listed Martinique first in “The 19 Best Winter Getaways.” Martinique is also featured in the Caribbean Journal’s Best Caribbean Islands to visit in 2019, in addition to naming the Isle of Flowers “Culinary Capital of the Caribbean”. Martinique has also been featured in Travel + Leisure and the New York Time’s “52 Places to go in 2018.”

About The African Diaspora International Film Festival (

Described by film critic Armond White as “a festival that symbolizes diaspora as more than just anthropology,” ADIFF has managed to increase the presence of independent Afrocentric films from all over the world in the general American specialty movie scene by launching films such as The Tracker by Rolf de Heer (Australia), Kirikou and the Sorceress by Michel Ocelot (France), Gospel Hill by Giancarlo Esposito (USA), Darrat/Dry Season by Mahamat-Saleh Haroun (Chad), Scheherazade, Tell Me a Story by Yousry Nasrallah (Egypt), The Pirogue by Moussa Touré (Senegal), White Lies by Dana Rotberg (New Zealand), and The Citizen by Roland Vranik (Hongary), among others. Opening night of this year’s edition will showcase Ali’s Comeback: The Untold Story by Art Jones. It is a fascinating documentary that recounts the little-known story of the saga that reversed the revocation in 50 states of Muhammad Ali’s boxing license after the champion said “no” to war and racism by refusing to be drafted in the U.S. Army.The African Diaspora International Film Festival is a 501(c)(3) not for profit organization.


Géraldine Rome
Martinique Promotion Bureau USA