Martinique: The next fashionable destination for MICE events

Martinique Convention Bureau
Anses d'Arlets
4 stars French Cococ
Press release

New York – October 3rd 2018 : The French Caribbean Island of Martinique, also known as the Isle of Flowers, will participate in IMEX for the first time. From October 16 to 18, 2018, representatives from the Martinique Tourism Authority in the U.S. and from Martinique, will exhibit at the France pavilion, booth #3629.

We are very excited to be at IMEX this year, to have the opportunity to encounter the top meeting and incentive planners in the U.S. and to share with them our island’s MICE infrastructure, its capabilities and of course its phenomenal beauty and Joie de Vivre. Now with up to 28 weekly direct flights from the North America, Martinique is indeed the place to experience." said Martinique Tourism Commissioner Karine Mousseau.

During the 3-day event, Atout France and Martinique, along with several other French DMCs and destination partners, will host a breakfast on Wednesday, October 17. At the breakfast and throughout the show Martinique will be offering visitors to the booth a chance to win a complimentary hotel stay at a raffle to be announced onsite.

Appointments to meet with Martinique representatives are available at France booth #3629.

The Martinique Tourism Authority considers business tourism and MICE a high priority. The French Caribbean Island’s MICE infrastructure provides a comprehensive and tailor-made offer. It features a complement of meeting and convention spaces able to host 50 to 900 people and a hotel capacity of 3,400 rooms ranging from 2 to 5-star categories. In addition to the quality and reliability of its Aimé Césaire International Airport—with frequent service to and from the U.S., Martinique boasts a modern and reliable infrastructure: roads, water and power utilities, hospitals, and telecommunications services are all on par with those of the European Union.

The Isle of Flowers is also acclaimed for its warm people and magnificent scenery. Its 425 square miles of verdant lush mountainous landscapes include rolling hills, pristine waters, a wealth of unspoiled beaches and coves crowned by the towering Mont Pelée volcano.

Having recently hosted the 91st congress of the Association of American Teachers of French, Ms. Karine Mousseau, the Martinique Tourism Commissioner also noted: “Hosting this important congress of close to 400 participants shows that business travel is a major priority and that we have the know-how. We intend to be the leading meetings & conventions destination in the Caribbean.”

About Martinique (

The French Caribbean Island of Martinique is also known as the Isle of Flowers, The Rum Capital of the World, the Birthplace of coffee in the New World, The Isle of the Famed Poet (Aimé Césaire) – Martinique ranks among the most alluring and enchanting destinations in the world. As an overseas region of France, Martinique boasts modern and reliable infrastructure – roads, water and power utilities, hospitals, and telecommunications, services all on par with any other part of the European Union. At the same time, Martinique’s beautifully unspoiled beaches, volcanic peaks, rainforests, 80+ miles of hiking trails, waterfalls, streams, and other natural wonders are unparalleled in the Caribbean, so visitors here truly get the best of both worlds. The currency is the Euro, the flag and the official language are French, but Martinique’s character, cuisine, musical heritage, art, culture, common language, and identity are of a distinctly Afro-Caribbean inclination known as Creole. It is this special combination of modern world conveniences, pristine nature, and rich heritage that has earned for Martinique several notable distinctions in recent years. In 2018, Martinique is highlighted in the Caribbean segment of the New York Time’s “52 Places to go in 2018.” and prominently featured in a January 2018 article in Travel + Leisure. In a 2017 review of noteworthy French Islands throughout the world selected Martinique as number one. Other distinctions include being named as a “Must-Visit” destination by Caribbean Journal, “Best Caribbean Destination” by, and “Top Caribbean Island for Delectable Dining” by Caribbean Travel + Life.


Géraldine ROME
Communications Coordinator
Tel: 212 838 68 87

Director of Communications
Tel: 212 745 09 63/67