Take a chance or fly Air France

Press release


NEW YORK, N.Y. – March 19, 2018 – Today, Air France launches a new advertising campaign “Take a Chance or Fly Air France” promoting the inclusive benefits of the airline’s competitive economy fares: in-flight entertainment, warm meals, and champagne.

The campaign reminds travelers that these amenities are critical to an enjoyable flight, and takes aim at the budget carriers that do not include them in their deceptively low fares. While the cost of a ticket on a discount carrier may seem lower, unanticipated fees for basic services add up.

At Air France, we believe that each flight should be a pleasant precursor to your travels and that no matter which cabin you fly in, all passengers have a right to a great meal, entertainment, and—for those of age—champagne,” said Stephane Ormand, Vice President & General Manager USA of Air France. “Low-cost carrier fares can be deceptive because they charge substantial fees for basic services at every step along the journey. At the end of the day, the cost of an Air France Economy ticket, with all its included luxuries, is competitive.”

In cheeky fashion, “Take a Chance or Fly Air France” promotes faux products designed to keep passengers at ease when flying airlines that lack or charge for basic services.

The faux products include:

  • 5 foot scroll of Sudoku puzzles for flights without free entertainment
  • Scratch-and-sniff boeuf bourguignon meal patch for flights without free hot meals
  • Champagne gummies for flights without free champagne

The campaign is comprised of a video, social content, and display advertising. The product will be distributed by a special vending machine at The Grove in Los Angeles on March 24. The vending machine will also give out a limited number of golden tickets good for two round-trip tickets on Air France.

All are welcome to enter a sweepstakes to win the products.



About Air France

Air France, a global airline of French inspiration, with high standards and a caring attitude, turns the flight into a moment of real pleasure on all its daily operations in France, Europe and worldwide.

Air France-KLM is the leading Group in terms of international traffic on departure from Europe. In 2017, it offers its customers access to a network covering 328 destinations in 118 countries thanks to its five brands Air France, KLM Royal Dutch Airlines, Transavia, Joon and HOP! Air France. With a fleet of 534 aircraft in operation and 93.4 million passengers carried in 2016, Air France-KLM operates up to 2,300 daily flights, mainly from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol.

Its Flying Blue frequent flyer programme is one of the leaders in Europe with over 27 million members.

Air France-KLM and its partners Delta Air Lines and Alitalia operate the biggest trans-Atlantic joint-venture with over 270 daily flights.

Air France-KLM is also a member of the SkyTeam alliance which has 20 member airlines, offering customers access to a global network of over 17,000 daily flights to more than 1,060 destinations in 177 countries.

corporate.airfrance.com @AFNewsroom


Ada Huang
Finn Partners