"Love is in the Air" Campaign & Sweepstakes. Atout France partners with Perrier-Jouët and Lancôme

Press release


NEW YORK, NY – February 14th, 2018- Atout France, France Tourism Development Agency, will be partnering with French powerhouse brands; Lancôme and Perrier Jouët to launch a campaign on Valentine’s Day for the chance to win an unforgettable trip to Paris for two. The campaign is expected to reach over 1.7 million impressions.

The sweepstakes will offer unforgettable experiences to the winners including round trip flights courtesy of Air France from any destination in the United States. Winners will also receive a 3-night stay at the luxurious and newly relaunched Hotel Fouquets Barriere in Paris with a private one-on-one session at the Printemps Department Store with an expert Lancôme Makeup Artist, and luxury skincare services and makeover.

Perrier Jouët will provide a VIP tasting experience for two in an iconic Parisian location and the experience champagne with one of the most prestigious maisons in the world.


The sweepstakes will run from February 14th to March 12th on US.France.Fr:

ABOUT Atout France’s Lancôme- Perrier Jouët campaign

ABOUT Lancôme

ABOUT Perrier Jouët

ABOUT Hotel Fouquets Paris

ABOUT Air France


Naomie Wah
Digital Marketing coordinator