French Affairs 2017: Atout France’s Major Trade Event will be held in Pasadena, October 22-24, 2017

Press release


New York, NY – September 14th, 2017 — The 14th edition of French Affairs will be held near Los Angeles at the Langham Huntington Pasadena from October 22 to 24, 2017.

Atout France and its French partners are eager to welcome new tour operators; those who have just begun programming France and those who are considering adding France to their offerings. Information and registration are available on

With major developments in 2018— Atout France is expecting close to 60 French exhibitors and 80 American tour operators. This major French travel industry event is the largest gathering of American tour operators and French travel industry suppliers in the United States allowing for new business opportunities and packages, and to share updates on France and to update French participants the expectations of American clients.

Key French exhibitors include regions such as the New Aquitaine (Aquitaine, Limousin, Poitou-Charentes), Occitania (Midi-Pyrenees & Languedoc-Roussillon), Paris, the Champagne region and some of its major Champagne houses and Brittany. Also attending are Versailles, the Chateau du Clos Lucé of Leonardo da Vinci fame, the WWI Anniversary Association and last but not least French Affairs will also feature American exhibitor, Rail Europe. The program (link to URL) will include on Sunday, a welcome activity and welcome dinner during which Atout France presents awards to American tour operators. The selection follows a vote by consumers and travel agents for the award of Best Tour Operator of the year. Monday features morning workshops and afternoon trade show, followed by a press workshop (for French partners) and gala dinner which will include media guests. Finally, Tuesday features the day-long trade show and farewell cocktail. For more information on French Affairs and to register, visit

About French Affairs

French Affairs is the largest gathering of American tour operators and French travel industry suppliers from regional and city tourism boards, incoming agencies, hotel groups, transportation companies and cultural institutions in the United States. French Affairs is organized by Atout France, the France Tourism Development Agency.

About Atout France

Atout France, the France Tourism Development Agency, is the sole national organization responsible for the development and promotion of tourism to France. As an association of public and private interests, Atout France is charged with supporting tourism to France and assisting its partners internationally through its network of offices in around 30 countries. Atout France is also responsible for assisting regions, counties, towns and cities in the development and modernization of their tourism assets, as well as for administering France’s new hotel rating system.


Jennifer Mc Lean
ATOUT France
825 3rd Ave
New York, NY 10022
United States