Martinique Wins Big at 2015 Caribbean Tourism Organization Travel Media Awards

Brian Major, Travel Pulse and Muriel Wiltord, Director Americas Martinique Promotion Bureau
Press release

NEW YORK, NY – June 15, 2015 –Martinique was the big winner at this year's Caribbean Tourism Organization (CTO) Travel Media Awards with journalists producing articles promoting travel to The Isle of Flowers earning five of the 10 top honors. Honored journalists and their Martinique stories are as follows:

Best Feature Article In A Consumer Magazine Jad Davenport – Islands – Proof of Paradise (Martinique)

Best Feature In A Consumer Newspaper Baz Dreisinger – New York Times – On a Caribbean Rum Trail (Barbados/Jamaica/Martinique)

Best Feature Article In A Trade Publication Brian Major – Travel Pulse – History Lessons Live at Martinique’s La Savane des Esclaves (Martinique)

Best Feature by a US or Caribbean Journalist that appeared in Foreign Media Samantha Diaz – El Nueva Dia – Una Francia en el Caribe (Martinique)

Best of the Best Baz Dreisinger – New York Times – On a Caribbean Rum Trail (Barbados/Jamaica/Martinique)

“These awards are a wonderful validation of the growing attractiveness of our tourism product within the U.S. and Caribbean markets, as well as the tremendous effort being put forth by our communications team who works so closely with the U.S. media to achieve such great results,” said Muriel Wiltord, Director Americas for the Martinique Promotion Bureau. “Our heartfelt congratulations go out to all of our journalist friends receiving awards, they indeed with brio, captured the essence of Martinique’s DNA.

The 2015 CTO Travel Media Awards were presented at an exclusive awards luncheon co-sponsored by The New York Times and the Jamaica Tourist Board held June 4, 2015 at the Wyndham New Yorker Hotel in New York City. Awards were presented in 10 categories recognizing outstanding coverage of the Caribbean region.

Winners were selected from among 125 entries by a panel of media and public relations experts led by chief judge, Yuriy Boykiv, CEO of Findr Group, a leading group of advertising and communications agencies. Other judges included Josh Khan, Khan Travel Communications; Steven Lott, director of international corporate communications at The Boeing Company; Jeffrey Ory, president and CEO of ilStratega and chair of the Public Relations Society of America (PRSA) Travel & Tourism Section; and Deborah Wakefield, VP of communications and public relations at City PASS® and chair of the associates council of the Society of American Travel Writers (SATW).

About Martinique ( The Caribbean Island with French Flair, The Isle of Flowers, The Rum Capital of the World, The Isle of the Famed Poet (Aimé Césaire) – Martinique ranks among the most alluring and enchanting destinations in the world. As an overseas region of France, Martinique boasts modern and reliable infrastructure – roads, water and power utilities, hospitals, and telecommunications services all on par with any other part of the European Union. At the same time, Martinique’s beautifully unspoiled beaches, volcanic peaks, rainforests, 80+ miles of hiking trails, waterfalls, streams, and other natural wonders are the equal of neighboring Dominica to the north and St. Lucia to the south, so visitors here truly get the best of both worlds.

The currency is the Euro, the flag is Le Tricolour, and the official language is French, but Martinique’s character, cuisine, musical heritage, art, culture, common language, and identity are of a distinctly Afro-Caribbean inclination known as Creole Martiniquais. It is this special combination of modern world conveniences, pristine nature, and rich heritage that has earned for Martinique several notable distinctions in recent years, including being named as a “Must-Visit” destination for 2015 by Caribbean Journal, “Best Caribbean Destination” by, and “Top Caribbean Island for Delectable Dining” by Caribbean Travel + Life. The Bay of Fort-de-France, which fronts Martinique’s charming capital city, was also recently inducted into The Club of The Most Beautiful Bays in the World.

Martinique’s storied history further stirs travel passions. Napoleon’s bride, Empress Josephine, was born and raised in Martinique, while the majestic Mt. Pelée volcano and St. Pierre, The Pompeii of the Caribbean, are found here. A special place, to be sure, with so much to offer – Martinique c’est magnifique!


Géraldine Rome
Martinique Promotion Bureau
825 Third Avenue, 29th Floor
New York, NY 10022
United States